Pet Head Social Media Campaign Aims to Promote Grooming Products
Pet Head has launched a social media campaign to promote its line of fresh and fruity grooming products for dogs and cats throughout the U.S., U.K., Australia, and Canada.
The campaign features three 20-second videos that use colorful, animated and unique illustrations to showcase Pet Head’s soothing shampoos, stylish sprays and cool conditioners. The videos will also be promoted on Facebook and Instagram, where pet owners are encouraged to use the hashtag #petheadstyle for the chance to win free products.
Focusing on three products—Pet Head Dirty Talk, Pet Head Puppy Fun and Pet Head Poof—the campaign’s videos also showcase the wider product range and are brought to life perfectly thanks to beloved office pups Harley, a golden retriever puppy, Laci, a Hungarian pumi; Ted, a Chorkie puppy; and Torben, a Tibetan terrier. Using a series of before and after shots, the dogs demonstrate the cleaning benefits and fresh and fruity ingredients of the products.
The Pet Head range is supplied by The Company of Animals, a global provider of innovative pet training and behavior products with U.S. headquarters in Davenport, Fla.
“We are really excited to be launching this campaign for Pet Head,” said Vicky Benneworth, marketing manager at The Company of Animals. “The three videos, which we are supporting the extensive social media campaign, bring the fresh and fruity brand promise to life and communicate the unique benefits of the products. We are looking forward to seeing how consumers engage with the campaign.”
With over 20 different products, all in stylish packaging, pet owners have a variety of options to choose from, from shampoos and conditioners to sprays and wipes.
All Pet Head formulas are human grade, pH adjusted and free of petroleum derivatives and DEA, giving pet owners peace of mind that their pet won’t be harmed if the formula is licked or accidentally swallowed, according to company officials.