Pet Innovation Challenge to Highlight Emerging Industry Trends
Pet industry professionals, entrepreneurs and investors are invited to attend the Pet Innovation Challenge, which is set for Oct. 2-3 in Bethlehem, Pa. The new event, hosted by Factory and sponsored by New Hope Network, will highlight innovative and emerging pet health brands and tackle the opportunities and challenges of the current pet health industry, according to event officials.
Ten pre-selected pet health companies will kick off the event with a live pitch slam competition. The presenting brands include: AnimalBiome, a manufacturer of microbiome testing and supplements for health and wellness; Because Animals, a biotechnology company creating pet food made with cultured meat; Chippin, the “Beyond Meat of Pet Food;” Hachi Tami, a cat litter box that company officials say helps early detection of chronic kidney disease; Jiminy’s, maker of dog food and treats using insect protein; Maranda, which puts out veterinary-approved lab tests from home; Mella Petcare, a thermometer device that allows for non-rectal temperature readings; Obe, a patented pet health and wellness system using smart technology for personalized dog wellness and nutrition; Primal Health, a patented drinkable dental prebiotic; and Shameless Pets, a brand that focuses on upcycling within pet treats.
“These brands represent the most innovative and advanced trends in the pet health industry,” event officials said.
The winner of the pitch slam will receive a cash prize, six months of entrepreneur services from Factory and a free booth at Natural Products Expo East 2020, which is scheduled for Sept. 24-26, 2020 in Philadelphia.
The second day of the event will include hands-on problem solving in a “mastermind solutions event.”
Katy Nelson, host and executive producer of “The Pet Show with Dr. Katy” on Washington D.C.’s NewsChannel 8, will give the keynote address. She’ll discuss the state of the pet industry as well as her work with pet-related companies from Fortune 500 corporations to pet start-ups.
Next, pet health brands will present their biggest challenges. Attending participants will then be assigned groups based on their experience and skillsets to brainstorm and collaborate on finding real-time solutions.
The event is open to the public, with all proceeds going to the Center for Animal Health and Welfare. For details, visit here.
Factory is a venture capital and private equity company based in Bethlehem. New Hope Network, by Informa Markets, is headquartered in Boulder, Colo., offers news, insights, information and connection for businesses in the natural products industry.