Pet Insurance Association Appoints New President
The North American Pet Health Insurance Association (NAPHIA) board of directors announced it elected Susan McManus as the association’s new president.
McManus joined Nationwide in 1993, and she recently accepted a broader role as vice president of personal lines marketing at the Fortune 100 company. Prior to this, she served as Nationwide’s vice president of pet marketing and strategic initiatives.
“With more than two decades of marketing leadership experience at Nationwide, inclusive of her role overseeing marketing strategy at North America’s first and largest pet health insurance provider, Susan will bring unique insight and perspective to the leadership of NAPHIA,” said Kristen Lynch, executive director of Raleigh, N.C.-based NAPHIA. “We appreciate her willingness to step up and serve as President, especially as her role within Nationwide has recently expanded.”
According to NAPHIA’s State of the Industry Report released in May, the pet insurance market in North America is healthy. More than 1.6 million pets were insured at year-end 2015 in North America, which represents an average annual growth rate of 12 percent from 2014.
“I’m very excited to lead NAPHIA,” said McManus. “With the robust growth in this market, and strong industry support of our association, we are well-positioned to work together to realize some of the huge opportunities opening up for the pet insurance industry.”
NAPHIA is comprised of pet health insurance organizations from across Canada and the U.S. Its membership makes up more than 99 percent of all pet health insurance coverage in effect in North America.
As a coalition, NAPHIA works to advance and grow the PHI industry through proactive research, data sharing, benchmarking initiatives, advocacy efforts, strategic partnerships, resource sharing and the dissemination of information to collaboratively address challenges and opportunities.
For more information, visit naphia.org.