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Pet Partners Welcomes New Board Member


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Pet Partners, an organization that registers therapy animals for animal-assisted interventions, welcomed Jon Persch, vice president of partnerships for Tribeca, to its board of directors.

“Jon’s years of experience with business development and consulting will add great value to our team and we are excited to have his insights on the organization’s partnership strategy,” said Annie Peters, president and CEO of Pet Partners.

Pet Partners aims to improve human health and well-being through the human-animal bond, registering nine species of animals with their human handlers as therapy animal teams. Pet Partners teams make more than 3 million visits per year in hospitals, nursing homes, schools, libraries, airports and at employee well-being events. Pet Partners also advocates for legislation that promotes human health and well-being through its grassroots advocacy program, and educates handlers and the public about the positive impact of animal-assisted interventions (AAI).

Persch has more than 20 years of experience in client management, integrated strategies and sponsorship negotiations. Prior to joining Tribeca, he served as vice president of international partnerships and strategy for World Wrestling Entertainment (WWE), where he managed integrated strategy across several departments including rights and partnerships, communications and public relations, experiential, digital and social. Persch has also held the positions of senior vice president of United Entertainment Group and chief commerical officer for USA Rugby.

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