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Pet Stores Benefit From Small Business Saturday


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Wendy Burch shops small during the 8th Annual Small Business Saturday, founded by American Express, at Healthy Spot on Nov. 25 in West Hollywood, Calif.

AP Images for American Express

Small Business Saturday, which was celebrated on Nov. 25, proved successful for pet stores/groomers in nine states this year. 

Relative to the national average, shoppers in Colorado, Hawaii, Maine, Michigan, Minnesota, Nebraska, New Hampshire, Utah and Vermont reported pet stores as the type of small business frequented the most on Small Business Saturday, according to data from the 2017 Small Business Saturday 50-State Survey, released by the National Federation of Independent Business (NFIB) and American Express.

An estimated 108 million consumers reported shopping or dining at local independently-owned businesses, according to the 2017 Small Business Saturday Consumer Insights Survey, also released by released by the National Federation of Independent Business (NFIB) and American Express.

“Year after year, Small Business Saturday receives remarkable support from shoppers and communities nationwide,” said Elizabeth Rutledge, executive vice president of Global Advertising and Media at American Express. “In year eight, it’s encouraging to see Small Business Saturday continue to gain momentum as more people recognize the benefits that independently-owned businesses bring to their neighborhoods—and our country as a whole.”

The Small Business Saturday Consumer Insights Survey also found that 70 percent of U.S consumers are aware of Small Business Saturday. In addition to support on Main Streets, shoppers turned out for online small businesses—with 35 percent reporting that they Shopped Small online on Nov. 25 alone.

The 2017 Small Business Saturday 50-State Survey showed 73 percent of consumers who reportedly shopped small at independently-owned retailers and restaurants on Small Business Saturday did so with friends or family. The most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses was to support their community (64 percent).

Further insights from the 2017 Small Business Saturday 50-State Survey include the following:

Shoppers made Small Business Saturday an all-day affair, as 58 percent of those who participated in the day reported shopping or dining at more than one small, independently-owned retailer or restaurant on Small Business Saturday this year.

On a national level, nearly half (48 percent) of consumers who participated in Small Business Saturday reported visiting a small business that they had not previously been to on Small Business Saturday.

Full results of the survey and an interactive infographic with state by state breakouts can be found here.

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