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Pet Supplies Plus Partners with Natural Balance for Fundraiser


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Pet Supplies Plus has partnered with Natural Balance to launch a fundraiser designed to draw attention to the positive impact pets have on active and former military servicemen and women. To honor those who have served the country, this Veteran's Day (Nov. 11), pet owners that purchase Natural Balance products at any of the Pet Supplies Plus 435 nationwide stores now through Nov. 26 will help support a $50,000 donation to Patriot PAWS Service Dogs.

Patriot PAWS Service Dogs is a nonprofit organization whose mission to train and provide service dogs at no cost to disabled American veterans and others with mobile disabilities in order to help restore their physical and emotional independence. The initiative will benefit and recognize the powerful bond that can be built once service animals are united with a military veteran suffering from wounds that can be both seen and unseen.

“We are ecstatic and honored to partner with Natural Balance once again in our efforts to support a well-deserving organization like Patriot PAWS Service Dogs,” said Chris Rowland, CEO of Pet Supplies Plus, which has headquarters in Livonia, Mich. “Thousands of brave veterans return home each year and need assistance in readjusting to everyday life. We fully support the mission of Patriot PAWS Service Dogs and their efforts to provide service dogs free-of-charge to help military veterans heal and feel supported in their time of need.”

Started in 2006 by professional dog trainer Lori Stevens, Patriot PAWS Service Dogs works to train and place service dogs with disabled veterans. The organization's Rockwall, Texas, campus houses and trains up to 35 dogs at a time with an additional 35-40 dogs trained at other locations. This year they have placed 33 service dogs with veterans in need—aiding in their transition from military to civilian life.

“Pet Supplies Plus has proven to be a loyal and indispensable partner in our efforts,” said Sharon Satterwhite, director of development for Patriot PAWS Service Dogs. “After a successful campaign last year, we feel fortunate to have the support from everyone at Pet Supplies Plus. More importantly, we’re extremely thankful that Pet Supplies Plus is helping provide the resources necessary to get our dogs trained perfectly before they are paired with their forever person. We are in awe of all that they do for deserving veterans and their generosity will help Patriot PAWS continue to help disabled veterans one leash at a time.”  

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