Pet Supplies Plus Reports “Skyrocketing” Online Sales Growth During the COVID-19 Pandemic
Many of Pet Supplies Plus' customers transitioned to free curbside pickup in which they only had to open their trunk when the COVID-19 pandemic began.
Pet Supplies Plus has experienced robust online sales growth since the beginning of the COVID-19 pandemic, officials reported. The pet specialty chain also accepted new franchise agreements during the first half of 2020, which officials attributed in part to the company’s online ordering platform.
While Pet Supplies Plus locations, deemed essential businesses, remained opened during the pandemic, many owners transitioned focus to the online ordering, free curbside pickup in which customers only had to open their trunk, and same day delivery. With a system capable of handling the influx of online traffic, officials said, the franchise’s e-commerce growth skyrocketed—jumping 2,275 percent from January 2020 to April 2020.
As consumers increasingly opt for an online ordering experience, Pet Supplies Plus officials said the company demonstrated the strength and capabilities of its omnichannel shopping experience to its “neighbors,” the term Pet Supplies Plus officials use to refer to its customers. This service allows neighbors to shop with Pet Supplies Plus how and when they want, officials added.
The franchise diligently followed CDC guidelines and quickly implemented appropriate safety measures for its in-store shopping experience during the pandemic, all of which allowed Pet Supplies Plus to remain a one-stop-shop for all pet grocery needs, products, toys and services, officials noted.
“We experienced it during the recession, and we’ve seen it through the first half of this year: the needs and desires of pet parents to provide for their pets remains steadfast,” said CEO Chris Rowland. “Pets are family members, and while neighbors stocked up on essentials during this pandemic, they also visited our stores for an escape. We’re a quick trip for treats, toys and free resources to keep neighbors’ dogs, cats and small pets feeling loved.”
During the first half of this year, Pet Supplies Plus accepted 12 new franchise agreements and one independent pet conversion.
The signed agreements will result in 20 new locations, including the brand’s first venture into the state of Washington. Other state developments agreed to this year include Texas, Massachusetts, California and Illinois.
“When you join the Pet Supplies Plus family, you’re entering a recession-resistant industry that’s been growing for decades. You’re also joining a fantastic leadership team dedicated to helping its owners succeed—whether it be in merchandising, marketing, e-commerce, supply chain, promotions, pricing, managing social media and more,” Rowland said. “We’ll be celebrating our 500-store opening this year, which speaks to the strength of our growing brand and the high rewards that franchising with us offers.”