Pet Sustainability Coalition Wins Ripples Award
The Pet Sustainability Coalition (PSC), the Longmont, Colo.-based organization dedicated to the acceleration of environmental and social sustainability in the pet industry, received the 2016 Ripples Award from B-Lab, the Berwyn, Pa.-headquartered nonprofit behind B Corp certification, for the organization’s measurable impact in the pet industry.
PSC is one of more than 100 partners and 400,000 companies who make up the B Corp “Measure What Matters” community, which is designed to empower businesses to measure and manage their positive impact. There now are more than 1,800 Certified B Corps in 50 countries and 130 industries with one goal: to use business as a force for good.
"We chose PSC for the Ripples Award in recognition of the Green Paw Program that increases the visibility of companies that are measuring what matters and encourages industry dialog around social and environmental impact,” stated B Lab’s Measure What Matters team.
Green Paw Program participants receive giant green paw floor decals placed near the entryway of their trade show booths to recognize companies that actively measure their performance and to encourage conversation around environmental and social impact on the trade show floor where most big sales take place. In 2016, the number of decals displayed on the trade show floor grew by 400 percent from the program launch in 2015, the organization stated.
"We are honored to have our work recognized amongst so many talented organizations,” said Caitlyn Bolton, executive director of PSC. “We are excited about some of the ideas we have to expand this program so that businesses that are committed to building a prosperous future for people, pets and the planet are rewarded not just by the personal fulfillment of doing good, but also so that they experience sustainability as a profitable business model.”