Pet Sustainability Coalition to Launch Retailer Facing Program at Global Pet Expo
The Pet Sustainability Coalition (PSC) is throwing a Launch party at Global Pet Expo in honor of the expansion of its Positive Impact Program formerly known as “Green Paw Program.” The Positive Impact Program brings together brands and retailers to meet consumer demand for products that are good for pets, people and the planet. The Pet Sustainability Coalition has been collaborating with brands and suppliers since 2013 and will now expand its offerings to retailers.
“It is time to get retailers on board as their purchasing choices determine the rate at which our industry advances toward a better future for all,” said Caitlyn Dudas, executive director of The PSC.
PSC aims to encourage retailers to integrate sustainability performance into purchasing decisions, not only to signal to brands that their efforts are meaningful, but also to serve pet owners who are increasingly looking for sustainable products and brands.
Research shows that retailers have plenty to gain when they select sustainable products. Recent consumer insights from Nielsen report that 90 percent of American’s think businesses should value people and planet as much as profits, 79 percent of consumers say they would be more loyal to a purpose-driven company, and 77 percent feel stronger emotional ties to purpose-driven companies.
With the growth of the “natural” sector in the pet industry, sustainability terms have become commonplace–often without any evidence to back them up, said PSC officials. The Positive Impact Program establishes an industry wide measurement platform for what sustainable business practices are and how they can be measured, but even more importantly, this program emphasizes continuous improvement so that all companies can contribute to a better future for pets, people and the planet.
The new trade show elements of the Positive Impact program will be visible in dozens of participating booths at Global Pet Expo as recognition for the companies taking steps to measure and improve their environmental and social impact using a globally recognized third-party sustainability assessment. The World Pet Association (WPA), producer of SuperZoo, has proudly in a partnership with the Positive Impact Program. WPA president, Jacinthe Moreau is scheduled to speak regarding details of the collaboration at the Launch Party.
Registration for The Pet Sustainability Positive Impact Program Launch Party is open and takes place at Global Pet Expo in the West Paw Sports Bar booth (1089) on Wednesday, March 20 at 5 p.m. Both launch party attendees and non-attendees are encouraged to register for the full Program Unveiling Webinar Thursday, April 4 at 10 a.m. (MDT).