Pet Valu Raises Funds for Military Dogs
Pet Valu is geared up to host its ninth annual Patriotic Pets fundraiser benefitting The United States War Dogs Association. As part of the fundraiser, Pet Valu customers can purchase limited-edition American flag pet bandanas for $5 from July Fourth through Patriot Day, Sept. 11. Customers can also purchase a paper paw for any amount, which Pet Valu stores will display to represent the donations from customers to the U.S War Dogs Association. Proceeds will directly benefit the association.
Pet Valu has a longtime history of supporting dogs who served in the U.S. Military, according to company officials.
“Patriotism is all about loyalty to friends, family and country,” said Ally Homa, senior marketing manager for Pet Valu in Wayne, Pa. “The loyalty of these service animals is something to be honored and celebrated, and we’re excited to kick off our ninth year partnering with the U.S. War Dogs Association for the Patriotic Pets campaign. This fundraiser gives our local Pet Valu communities an opportunity to support our four-legged heroes that have given us so much.”
Donations will help cover the costs of transporting veteran war dogs back to the United States after their service; finding homes for retired K9s; memorializing fallen four-legged soldiers; providing service dogs with state-of-the-art equipment to support them both overseas and back home; sending care packages to service dogs and their soldiers; facilitating a free prescription drug program for retired military K9s, TSA and secret service dogs; and providing funds for The Rainbow Bridge Assistance Program.
The Patriotic Pets fundraiser has collected more than $2.3 million for the U.S. War Dogs Association since its inception in 2010. Combined with its sister chain of stores, Pet Supermarket, which started raising for the U.S. War Dogs in 2016, Pet Valu and Pet Supermarket have raised more than $3.1 million for the organization in eight years.