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Pet Valu to Host 10th Annual Patriotic Pets Fundraiser


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Pet Valu is once again partnering with U.S. War Dogs Association to present the 10th Annual Patriotic Pets Fundraiser. This year’s fundraiser, which runs July 1-31, encourages Pet Valu customers to purchase a patriotic-themed or camouflage bandana for $5, or donate any amount of their choosing, which is then displayed on paper paws in stores. Proceeds from bandana sales and “paper paw” donations directly benefit the U.S. War Dogs association, a nonprofit that honors wartime canines and educates the public about their service.

Last year, customers helped raise $424,140 for the organization, according to officials. Over the past nine years, Pet Valu has raised nearly $3 million, and company officials said that they expect to surpass that milestone with this year’s effort.

“It has been very rewarding to see the growth of this fundraiser, and as a result, the organization over the last 10 years,” said Ally Homa, senior marketing manager of Pet Valu in Wayne, Pa. “We hope to be able to continue to support this organization through the generous donations from our customers for many years to come.”

Donations, according to officials, help cover the costs of transporting veteran war dogs back to the United States after their service; finding homes for retired K9s; memorializing fallen four-legged soldiers; providing service dogs with state-of-the-art equipment to support them both overseas and back home; sending care packages to service dogs and their soldiers; facilitating a free prescription drug program for retired military K9s, TSA and secret service dogs; and providing funds for The Rainbow Bridge Assistance Program.

“The Patriotic Pets fundraiser remains one of Pet Valu’s most popular customer events, and, now, with curbside delivery and e-commerce options available, it’s easier than ever to purchase from Pet Valu and support this fundraising initiative,” officials said

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