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PetGuard Boosts Marketing Team


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Kendra Williams

PetGuard plans to propel its brand awareness through a partnership with pet marketing agency Matrix Partners Ltd. and Kendra Williams, founder of Innovate Marketing in San Diego, according to company officials.

“We found two extremely talented forces in the pet industry, and we’re thrilled to welcome them to our team as an extension of PetGuard,” said Bill Shaner, managing partner and CEO of PetGuard in Sewickley, Pa. “We’re confident that their expertise will help guide our brand to the next level.”

Matrix Partners, which is headquartered in Chicago, will provide public relations services, social media support, influencer outreach and blog consultation to PetGuard. The marketing agency will be tasked with creating and identifying editorial opportunities, product roundups and influencer partnerships. They will also manage the brand’s social media accounts, ensuring content is delivered to a finely targeted audience and driving consumers to purchase at a local retailer, according to company officials.

Kendra Williams will act as chief marketing officer. She brings more than 20 years of experience in the traditional retail environment in all channels of trade, including grocery, mass, pet specialty, home centers and the natural channel, as well as more than 11 years focused on e-commerce and digital marketing to the position.

Prior to founding Innovate Marketing, Williams served as divisional vice president, digital marketing and e-commerce for Spectrum Brands Pet Home & Garden Division, which is a part of Spectrum Brands Inc. in Middleton, Wis.

 

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