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PetGuard Remodels Website


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PetGuard, an all-natural pet food company, has revitalized its website in an effort to make it more cohesive and engaging. The update follows the company’s debut of a redesigned look to its packaging.

“We decided to update our website because we wanted to properly showcase our new packaging and introduce a new generation of pet parents to the naturally healthy benefits of PetGuard pet food,” said Bill Shaner, managing partner and CEO at PetGuard, which is headquartered in Sewickley, Pa. “With the brand celebrating its 40th anniversary this year, we felt the timing was right to update our website. We wanted it to be cohesive with our new packaging designs, and it was important that we provide pet parents with all the necessary information needed to make an informed purchase.”

The first message pet owners see when they visit the new site is, “Helping you guard your pet’s health and happiness since 1979,” a statement that helps evoke the all-natural, holistic, pet health-focused heritage of the brand, officials said.

“As visitors scroll down, a blend of cutting-edge imagery and vintage graphics conveys the essence and commitment of the company,” officials added. “The new site also provides a more user-friendly browsing experience, providing pet parents with detailed product information, including ingredients, and making it easier for visitors to find the optimal diet and recipe for their particular dog or cat.”

 

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