PetPlate Launches First Nationwide Pre-Portioned Pet Meal Plan
PetPlate, a New York-based pet food delivery service, announced that it will begin taking orders nationwide in conjunction with an appearance on the Emmy award-winning TV show "Shark Tank." The national launch follows a year-long beta test during which formulation, branding, packaging and operations were optimized, the company stated.
PetPlate delivers freshly cooked meals made from wholesome ingredients that contain no by-products, rendered meats or preservatives, and the meals are designed by a veterinary clinical nutritionist for nutritional balance and are pre-portioned and ready to serve, according to the company. PetPlate offers a convenient subscription service that automatically ships the meals directly to the consumer on a regular basis, depending on the size of the pet.
“We believe all pets deserve real food that nourishes the body, mind and soul. We also know that pet parents lead busy lives and need an easy and convenient solution to feed their pets real food,” said Renaldo Webb, PetPlate founder. “The fresh, quality ingredients used in our meals should provide pet parents peace of mind and a joyful experience for their pets, and we back it up with a 100 percent satisfaction guarantee.”
After spending time in pet food manufacturing facilities as a management consultant, and learning about the inferior ingredients that go into traditional pet food, Webb said he set out to reinvent the way we nourish pets. All proteins in PetPlate meals have passed USDA inspection, the meals are prepared in a state-of-the-art facility in the Midwest, and cold-pressure technology is used to destroy any harmful bacteria and lock in nutrition and flavor—the same process that is used to preserve many human foods, the company stated.
PetPlate recently closed a round of seed funding from BrandProject, a company that invests to scale early-stage consumer brands. BrandProject will work with Webb and the PetPlate team to scale the business using a robust direct-to-consumer eCommerce model, according to the company.