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PetSafe Launches Third-Annual Collar Safety Awareness Campaign


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To help educate the public about the risks associated with traditional collars, PetSafe, a brand of Knoxville, Tenn.-based Radio Systems Corp., launched Collar Safety Awareness Week in 2015. This year it will be observed October 15-21, as part of National Animal Safety and Protection Month. 

“The safety of pets is of the utmost importance to all of us here at PetSafe,” said Nicole Backus, product manager toys and behavior at Radio Systems Corp. “Our goal is to educate the public about how easily collar strangulation can happen with traditional collars, so we can help reduce the occurrence of these tragic accidents. The most common cause of incidence is when multiple dogs are playing together and one dog gets caught on another one’s collar. However, these accidents can also be caused by a dog getting a collar caught on furniture, crates, fences, heating and cooling vents, and bushes, trees and shrubs.”

In addition to educating pet owners about collar safety, PetSafe offers the KeepSafe Break-Away Collar, a collar that prevents strangulation. The collar was invented by Tenney Mudge after she lost her dog, Chinook, to a collar strangulation accident. The collar was designed with a patented break-away safety buckle that releases when pressure is applied. If a dog's collar gets stuck and they start to struggle to break free, the buckle will release and the collar will fall off the dog’s neck without causing any harm. For supervised walks with a dog, the leash clip can be hooked around the 2 D-rings to prevent the buckle from breaking away.

In 2017, PetSafe released the KeepSafe Break-Away Collar in a new pattern. 

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