PetSmart Dedicates Space to Natural Foods for New In-Store Concept
PetSmart has added the Pinnacle Pet Nutrition Shop in all new stores (excluding The Groomery stand-alone salon stores). Pinnacle Pet Nutrition Shop is a dedicated space featuring an expanded collection of pet food products offering high-protein, organic, natural, grain-free, minimally processed and/or raw pet food.
The Pinnacle Pet Nutrition Shops are featured in all 35 new stores opened so far through the second quarter 2017. The shops are about 550 square feet and offer 400-plus items across several brands such as WellPet’s Wellness brand, the Instinct raw brand, Castor & Pollux, and Only Natural Pet, which offers paleo-inspired, raw, protein-first recipes that are dehydrated, freeze-dried and air-dried.
PetSmart is the exclusive national retailer of Only Natural Pet, which launched in 2015 at PetSmart in about 250 stores and is now offered in more than 800 stores across the U.S. and Canada.
“We know many pet parents want their pets to live a happy, healthy lifestyle that mirrors their own, and that includes enjoying great-tasting, wholesome foods,” said Eran Cohen, chief customer experience officer at PetSmart, which has headquarters in Phoenix. “We are thrilled to help pet parents feed their pets the very best by offering this easy-to-find, dedicated store space that features a curated collection of pet food representing the peak of pet nutrition.”
The Pinnacle Pet Nutrition Shop recently won the Retail Council of Canada’s Excellence in Retailing Award for the in-store merchandising category.