PetSmart Forms Healthy Pet Advisory Council
To address the rapidly evolving area of pet nutrition, PetSmart has formed the Healthy Pet Advisory Council, a community of experts that will support PetSmart’s efforts to lead the pet retail industry in pet nutrition, health and wellness, said company officials. The council will focus on three key areas: research, innovation and education.
“At PetSmart, we love pets, and we want them to lead happy and healthy lives,” said Paul Hunt, senior vice president of sourcing and product development at Petsmart, which has headquarters in Phoenix. “The goal of the council is to advance the health and wellness of pets across North America through pet nutrition research and innovation. This research will help enhance PetSmart’s proprietary pet food formulations and educate pet parents in line with advances in pet nutritional science.
“We sought out some of the most innovative thought leaders in this area, including veterinarians, researchers and nutritionists to join our effort, and we look forward to providing new options for pets and pet parents in the future,” Hunt added.
Initial appointments to the council include:
- Joseph Wakshlag, DVM, Ph.D., associate professor, Section Chief of Clinical Nutrition at Cornell University
- Kelly Swanson, Ph.D., professor of Comparative Animal Nutrition in the Department of Animal Sciences at the University of Illinois at Urbana-Champaign
- Tony Buffington, DVM, Ph.D., DACVN (emeritus), clinical professor, Department of Medicine and Epidemiology, UC Davis School of Veterinary Medicine and emeritus professor of Veterinary Clinical Sciences, The Ohio State University
- Randy Johnson, Ph.D. in Animal Nutrition
- PetSmart consultants and associates who are experts in their fields of veterinary medicine, nutrition, research, regulations and food safety
The council will explore new ingredients and manufacturing technology to improve pet food formulations that provide optimal nutrition for pets. The council’s key findings will be applied to PetSmart’s proprietary pet food brands, including Authority, Simply Nourish, Grreat Choice and Dentley’s. Education efforts will focus on PetSmart retail associates and pet owners to enhance their knowledge on crucial topics such as nutrition and ingredient functionality. The council will launch an informative public website to aid in its education efforts to help pet owners better understand and navigate the best nutritional choices to meet the needs and lifestyle of their pets.