PetSmart Hits 50 Million Meal Milestone From its Buy a Bag, Give a Meal Program
PetSmart has generated 50 million meals of pet food so far this year to be donated to pets in need across North America through its historic Buy a Bag, Give a Meal program, where for every bag of dog or cat food purchased online or in its 1,500-plus stores through Dec. 31, 2017, the retailer will donate a meal to a pet in need. Through program, PetSmart expects to donate 60 million meals to pets in need at hundreds of shelters and rescues across North America, as well as human food banks, pantries and meal programs, where pet food is a rare offering.
To get the massive amount of donated pet food to those that need it most, the retailer is working with nonprofit partner, PetSmart Charities, which is teaming up with GreaterGood.org’s Rescue Bank program and Feeding America, two national nonprofit organizations that will deliver the pet food to pets in need across the U.S., as well as animal welfare agencies in Canada.
To date, PetSmart and its partners have scheduled 227 semi truck deliveries to hundreds of points across North America totaling more than 35 million meals and 3,683 tons of pet food. PetSmart expects to meet its goal of 60 million meals generated by Dec. 31, and two additional truck delivery waves totaling 150 53-foot semi trucks are scheduled for the first half of next year.
As a point of reference, using a standard six-inch pet food bowl, 60 million meals lined up beside each other would span from New York City to Los Angeles and back again – covering more than 5,500 miles. Sixty million meals equates to 6,384 tons, about the same weight as more than 800 elephants or 2,654 cars.
“This simple program has generated impactful results to help pets in need across North America,” said Eran Cohen, chief customer experience officer, PetSmart, which has headquarters in Phoenix. “Thanks to our shoppers, so far this year, we have generated 50 million meals, attaining more than 80 percent of our goal. We are confident that over the next two months we’ll hit our goal of 60 million meals. While the program ends in stores and online Dec. 31, its impact will live on as we look forward to distributing the donated pet food well into 2018.”
PetSmart launched the Buy a Bag, Give a Meal program in celebration of its 30th anniversary