PetSmart Launches New Loyalty Program
PetSmart has launched PetSmart Treats, a new loyalty program. The loyalty program is now available across the retailer’s more than ,600 locations in the U.S., Puerto Rico and Canada, as well as online and through PetSmart’s mobile app.
PetSmart partnered with Aimia, a provider of loyalty solutions, to create the loyalty program focused on rewarding loyal pet owners with relevant offers and incentives. The points-based program allows members to earn points every time they shop in-store, online or donate to PetSmart Charities, and it rewards them with discounts on the items of their choice. Members also receive access to discounts on hundreds of products.
“Our pet parents are at the heart of every decision we make,” said Joshua Kanter, executive vice president of customer experience for PetSmart, which has headquarters in Phoenix. “Building and maintaining relationships with our customer base is a top priority, and we’re excited that PetSmart Treats will allow us to truly recognize and reward our pet parents for their continued loyalty.”
Sign-up instructions and additional details on offers and incentives for PetSmart loyalty members can be found by visiting petsmart.com/treats. The program is also available through PetSmart’s mobile app, which allows members to have their points status and availability of rewards at their fingertips while they shop.
“This is a terrific partnership, as both companies value delivering individualized customer experiences by leveraging thoughtful segmentation and personalization,” said Erin Raese, senior vice president of global marketing and business development for Aimia. “We look forward to helping PetSmart achieve its mission of enriching the lives of pet parents through a strong loyalty initiative.”