PetSmart Makes Exclusive Deal With TurboPUP Meal Bars
Kristina Guerrero with her dog Odin
Kristina Guerrero, founder and CEO of TurboPUP, has an exclusive, national retail deal with PetSmart. The Phoenix-based retailer will carry TurboPUP portable meal bars for dogs with initial exclusivity in more than 800 stores in the U.S. through March.
Guerrero’s big idea for a lightweight canine meal replacement bar was sparked by a backcountry ski trip with her dog Dunkan five years ago. Realizing he was as hungry as she was, she fed him from her own provisions, even though she knew the food was lacking in proper canine nutrition. The experience led to her quest to find suitable travel food for Dunkan, but she came up empty handed and decided to create TurboPUP, a premium, compact complete meal replacement solution that is formulated with the essential vitamins and nutrients dogs require in every stage of life.
With the help of her food-scientist husband, Guerrero found the perfect recipe using grain-free, all-natural, human-grade ingredients.
“Kristina’s entrepreneurial spirit and hard work creating TurboPUP is the true definition of innovation,” said Eran Cohen, chief customer experience officer at PetSmart. “We love pets and know they make us better people, and we always want to deliver new solutions to help pet parents take better care of their pets, as well as to support the range of pet lifestyles out there. So many people are now always on the go with their pups, and TurboPUP bars are the ideal portable food solution for those weekend warriors out with their dogs, whether [they’re] camping, hiking or spending a day at the dog park or mall.”
TurboPUP meal bars are manufactured at a facility in Oregon with U.S.-sourced ingredients. They come in two flavors: Peanut Butter and Bacon.
“I’m thrilled TurboPUP is going to be in PetSmart stores,” Guerrero said. “This is a once-in-a-lifetime opportunity to offer TurboPUP bars to dog owners and dogs across the country.”
Guerrero, a decorated U.S. Air Force veteran, first appeared on ABC’s “Shark Tank” in January 2015, and she walked away with a $100,000 investment from “Shark Tank’s” Daymond John. The funds helped her kick start TurboPUP with manufacturing, distribution and expansion plans for the TurboPUP line.