PetSmart Strengthens Pricing and Promotions Strategies
PetSmart has extended its relationship with Revionics, a company that helps retailers by managing and optimizing their pricing, promotions, markdowns and space. The partnership now covers Revionics' full suite of solutions, including Revionics Price Suite, Promotion Suite (including promotions performance analysis) and Markdown Suite.
The new license agreement enables PetSmart, which was a winner of a 2016 Revionics Elevate Retail Award and has been using Revionics since 2014, to continue its pricing transformation journey with a more strategic, data-driven approach to pricing across the full life cycle.
As part of its strategic, customer-focused approach, PetSmart has also enhanced its pricing team's expertise with robust training and process improvements to deliver more relevant pricing, enhance its promotions and track the effectiveness of its programs.
"We look forward to expanding our use of Revionics' data-driven technology," said Steve Luoma, vice president of pricing at PetSmart, which has headquarters in Phoenix. "The full portfolio of solutions will help us provide even greater value to our pet parents and further enhance the overall customer experience."