Petco Adds Healthy Pet ökocat Natural Cat Litters to Store Shelves
Healthy Pet’s ökocat natural litter is now available at Petco stores, becoming the company’s first national footprint litter customer.
The previously Unleashed exclusive SKU, ökocat Featherweight Clumping Litter, opened the door for the brand with its strong performance in the Unleashed by Petco stores, said company officials. To add a larger billboard for the brand and due to the strong performance in the U.S., ökocat Wood Clumping Litter has been added to the set as well.
"Recently, Healthy Pet had the opportunity to participate in the Petco Store Leadership Summit with 1,400 store leaders in attendance. It was the perfect opportunity to communicate the launch and provide product knowledge about the super performance of ökocat natural litter," said Patty Munger, key account manager for Healthy Pet in Ferndale, Wash. "The performance plus natural aspect of our litter was a gap in their assortment."
ökocat Featherweight wood clumping litter is all-natural and eco-friendly, while being extremely lightweight, officials said. Made from sustainable wood and plant materials with 7-day odor control, superior clumping, it is biodegradable as well as flushable. Featherweight is available at all Petco stores.
ökocat Wood Clumping litter with a slightly more granular texture continues to be the top selling ökocat litter, according to the company. While still being lighter than traditional clay litters and longer lasting, it also delivers 7-day odor control and fast, firm clumping for easy clean-up. It is available now at most Petco stores.
ökocat is now sold in more than 7,000 retail doors across North America.