Petco Appoints Chief Digital and Innovation Officer
Darren MacDonald has joined Petco as chief digital and innovation officer. The position takes effect June 10.
MacDonald will be responsible for overseeing all aspects of the company’s digital business, including e-commerce, the Petco App, prescription fulfillment and a growing employer wellness benefits offering. He will also be tasked with driving a continued focus on incubating new ideas and furthering innovation across the company.
“Petco is committed to delivering an elevated omnichannel experience for pet parents,” said Ron Coughlin, CEO of the retailer, which is headquartered in San Diego. “Darren’s impressive background in digital strategy and e-commerce growth will be an incredible asset to the Petco leadership team, as we continue to power innovative digital platforms to create an unparalleled experience for our customers.”
MacDonald brings 20 years of global digital strategy and business development experience to Petco, and has served in senior roles with companies such as Walmart.
“It’s a transformational time in the world of retail and I’m honored to be joining the Petco team at this stage of the company’s reinvention,” MacDonald said. “Petco is a powerful brand with a track record of thought leadership, exemplified most recently by its bold decision to remove artificial ingredients from dog and cat food and treats. Today’s omnichannel shopper expects a best-in-class digital experience. I’m excited to help accelerate growth and innovation within Petco and the retail category as a whole.”