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Petco Launches Helping Heroes Campaign


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The Petco Foundation, in partnership with Natural Balance pet food, is celebrating and supporting the transformative impact that therapy, service, and working animals have on individuals and communities around the world. With a goal to raise more than $2.5 million in Petco stores and online, the retailer’s Helping Heroes campaign supports the incredible work of organizations that help animals who save and improve the lives of hundreds of thousands of people each and every day.

The “helping heroes” safeguard the military, rescue people impacted by disasters, give independence, comfort the sick and help children learn to read. The Petco Foundation has invested more than $10 million to support this life-changing work.

Throughout the campaign, the Petco Foundation will share stories about the transformative impact these animals have on human lives. On Oct. 14, the public is invited to meet a helping hero animal in select Petco locations nationwide. Details and participating store locations can be found online

"We believe that the love of a pet has the power to change lives, communities, and even the world," said Susanne Kogut, Petco Foundation executive director. "These Helping Hero pets are certainly doing that every day. What is even more exciting is when we see rescued shelter pets who are then trained as service, working, or therapy pets. We invest significantly in organizations that save these pets and transform them into helping heroes."

Individuals can support the Helping Heroes campaign by donating online or in a Petco or Unleashed by Petco store through Oct. 29.

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