Petco and Blue Buffalo Set New Funding Goal for Pet Cancer Awareness Campaign
About $15 million has been invested in pet cancer research and treatment since the inception of the Pet Cancer Awareness campaign in 2010.
The Petco Foundation and Blue Buffalo have raised more than $15 million in funds since kicking off its Pet Cancer Awareness campaign in May 2010. The funds aim to further pet cancer research and to provide subsidized pet cancer treatment, according to the organizations, and the goal is to raise an additional $2.6 million this year.
As such, the Petco Foundation and Blue Buffalo are encouraging pet owners to donate at Petco and Unleashed by Petco stores or online from now until May 26. Pet owners are also encouraged to share their knowledge about the early warning signs of pet cancer and their pet cancer story using the hashtag #FightPetCancer. The 10 warning signs of cancer in dogs and cats can be found here.
Blue Buffalo will host special celebration events in partnership with Dock Dogs, taking place in select Petco stores across the nation on Saturdays during May. Pet owners can pick up samples of Blue Buffalo’s Wilderness treats and watch the Dock Dog competitions.
“Blue Buffalo has been committed to finding a cure for pet cancer since our inception,” said David Petrie, vice president of the Wilton, Conn.-based pet food company. “We are excited about collaborative efforts, together with Petco and the Petco Foundation, to raise funds for research, increase awareness of cancer warning signs and help pet parents with the cost of pet cancer treatment.”
According to the National Cancer Institute Center for Cancer Research, about 6 million dogs and nearly the same number of cats are impacted by cancer each year.
“Pet cancer touches more and more families each year, which is why we, along with Blue Buffalo, are committed to helping pet owners afford treatment for their beloved pets,” said Susanne Kogut, president of the Petco Foundation in San Antonio, Texas. “We’re encouraged by the strides experts in the veterinary oncology field are making, and we are committed to supporting their efforts to find lifesaving pet cancer treatments, so our pets live longer lives by our sides.”
New investments include supporting innovative programs such as Oklahoma State University’s Center of Veterinary Health Sciences Focused Ultrasound Cancer Treatment, a noninvasive, nontoxic alternative to surgery, radiation or chemotherapy treatments. The fund will help develop the ultrasound treatment with a goal of widespread cancer treatment in pets and eventually humans, according to the Petco Foundation.
Funds raised in the campaign also help families treat their pet’s cancer. Investments in 10 university veterinary oncology centers and other treatment funds assist families with covering the cost of cancer treatment for their pets. The Petco Foundation will be launching a special fund to help animal welfare partner organizations cover cancer treatment costs for shelter and recently adopted pets.