Petco to Add Champion Petfoods Products to Store Shelves
Petco has entered a strategic partnership with Champion Petfoods that will bring Champion’s Acana and Orijen dog and cat foods to all Petco stores and petco.com beginning March 4.
In support of Petco’s commitment to offering only high-quality, nutritious foods that contribute to the health and well-being of pets, the partnership adds Acana and Orijen to Petco’s curated assortment of high-quality, specially formulated pet foods—making Champion’s “biologically appropriate” formulas available to even more pet lovers, according to company officials.
“Champion is an extremely mission-driven company that’s built a well-deserved reputation for serving up award-winning foods for dogs and cats, and their Acana and Orijen brands align perfectly with the bold nutrition standards we announced late last year,” said Petco CEO Ron Coughlin. “As a leader in providing pets and pet parents with everything they need to live healthy, happy lives together, we’re thrilled to add these two industry leading brands for anyone who wants to feed their pets the healthiest foods available.”
Petco recently announced its stance against artificial ingredients by making a commitment that it will not sell food or treats containing artificial colors, flavors and preservatives for dogs and cats by May 2019. The change reflects one of the top concerns pet owners have today, nutrition. By only carrying products Petco believes support the health and well-being of pets, the company is making nutrition decisions easier for pet owners, officials added.
For more than 25 years, Champion Petfoods has produced foods that are “biologically appropriate,” made with fresh regional ingredients. Acana and Orijen diets are intended to mirror the freshness, variety, and abundance of meats that dogs and cats are evolved to eat with formulas designed to nourish them completely and as nature intended.
“We are extremely excited to partner with Petco, a company with such a strong reputation and commitment to ensuring the well-being of pets and peace of mind to pet lovers,” said Frank Burdzy, president and CEO of in Edmonton, Alberta, Canada. “This new relationship is an important step toward our goal of building trust and making our biologically appropriate foods available to more pet lovers everywhere. Petco has continuously evolved to offer products and services that put pets first—often taking industry-first stances that lead the way for others. We look forward to working together to bring the best in pet nutrition to even more dogs and cats across the United States.”
Champion’s business was established and built in the pet specialty channel, Burdzy said, and the company will remain committed to the channel.
“We remain committed to supporting our current pet specialty retailers,” he said. “We care about our existing retail community and are making significant investments in marketing and awareness initiatives to increase store traffic, and in continued food innovation in order to provide pet specialty retailers with a truly differentiated product for their customers.”