Petco’s New York Store Adds Pet Food Kitchen
Petco’s flagship store in New York’s Union Square is adding an in-store pet food kitchen through JustFoodForDogs.
The 1,350-square-foot kitchen in Petco’s newly-remodeled Union Square store will feature state-of-the-art stainless-steel appliances with JustFoodForDogs trained chefs hand-preparing the signature recipes. The kitchen is set to produce 2,000 pounds of fresh, human-grade pet food daily, seven days a week, similar to its stand-alone kitchens in California and Seattle.
“We’re thrilled to introduce New York’s first fresh pet food kitchen and mark the beginning of our national expansion with our first kitchen location on the East Coast,” said Shawn Buckley, founder of JustFoodForDogs. “Our partnership with Petco has allowed us to increase our national footprint, and with this new location, we’re making it easier to access our freshly-prepared meals, custom diet plans, health supplements and more.”
The most popular JustFoodForDogs meals include combinations such as beef and russet potato; chicken and white rice; turkey and whole wheat macaroni and more; as well as a line of therapeutic diets prescribed by veterinarians to treat common pet health conditions such as food and environmental allergies, according to the Irvine, Calif.-based company.
Nutritional consultants from JustFoodForDogs will be in-store to help guide pet owners in selecting the best options to suit the nutritional needs of their family pets.
“The ability to provide fresh, made-before-your-eyes pet food with real, unprocessed human-grade ingredients is game-changing, both for Petco and for the pets and pet parents we serve,” said Nick Konat, Petco’s co-chief merchandising officer. “This launch truly brings to life our bold nutrition standards, and serves as another proof point in our steadfast commitment to only offering foods we believe support the overall health and wellness of pets. We’re incredibly proud of our partnership with JustFoodForDogs and excited to bring the amazing products and experience they provide to more pet parents than ever before.”
Petco recently took a stand against artificial ingredients by clearing its shelves of food and treats containing artificial colors, flavors and preservatives for dogs and cats.