Petfive’s Cat Litter Brand Launches Website
Sustainably Yours Natural Cat Litter, a brand from Petfive, recently debuted its website, sylitter.com. The website was designed to be cohesive to the product’s packaging, which includes tropical foliage and varying green hues on a contrasting white background that emulates the light color of the litter, according to officials for the Pembroke Park, Fla.-based company.
“We’ve heard nothing but accolades for our packaging so we’re thrilled to introduce a cohesive website to consumers and retailers alike,” said Luana Francischini, marketing director at Petfive. “As we continue our growing presence in the United States, we want our website to reflect the important aspects of our litter but also create an online hub to educate interested parties and drive consumers into the brick and mortar stores where our products are sold.”
The new website hosts information on Sustainably Yours’ two litter formulas, Multi-Cat and Multi-Cat Plus. Sustainably Yours has two natural and biodegradable ingredients: corn and cassava, Petfive reported. The formula clumps firmly and the light color allows pet owners to detect changes in their cat’s urine, according to the company.
The website also has a store locator.
A portion of the proceeds of each bag goes directly back to the Rainforest Trust, an organization that acquires acreage in threatened rainforests worldwide to protect and sustain natural habitats.