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Petix Expands Distribution Through Partnership with Pet Food Experts


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Petix, manufacturers of WizSmart Premium Super Absorbent Dog Pads, has formed a partnership with Pet Food Experts (PFX). 

“At Pet Food Experts, we are always looking for innovative and eco-friendly products to offer our independent pet retailers and WizSmart is no exception. WizSmart Dog Pads give retailers a superior product that is environmentally conscious and works for dogs of all ages,” said Antoine Seailles, market strategy manager at PFX.   

WizSmart has experienced a great deal of growth in the recent months, having just opened their first U.S. headquarters in Westport, Conn. The partnership with PFX venture will support the company’s rapid growth by making the product available in all of PFX’s territories, including the Northeast, Mid-Atlantic, Midwest, Mountain Region and Pacific Northwest, said company officials. As such, service areas in those territories include 32 states and more than 4,000 retailers.

“We are thrilled to team up with Pet Food Experts, an established provider in the pet specialty space that has a reputation for excellence and quality service,” said Krister Holm, general manager of Petix. “It’s very exciting to know that with this opportunity, we will be able to offer our brand to thousands of new retailers, as well as expand our reach to millions of potential new consumers.”

Petix is an eco-friendly company that transforms more than 120 million unused diapers each year into an exclusive and super absorbent blend for its pads. Each WizSmart pad contains a one-of-a-kind formula that offers an odor-controlled, quick drying and leak proof indoor potty solution, officials said. The absorbency of one pad can last all day, plus the pads feature patented stay put adhesive tabs that can be used to secure the pad to the floor and the wall at a 90-degree angle, creating a perfectly placed target for male dogs.

The pads, which are offered in three varieties, including WizSmart Super, WizSmart Ultra and WizSmart Ultra XL, are great for dogs of all sizes. Additionally, they provide the perfect solution for households with multiple dogs, officials added.

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