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Petix Partners with Southeast Pet


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Petix, the Westport, Conn.-based manufacturers of WizSmart All Day Dry Premium Dog Pads, is continuing its expansion in the U.S. with a partnership with Southeast Pet.

“WizSmart is focused on the success of our independent pet specialty retailers while also being eco-friendly," said Pete Cooper, vice president of sales and marketing for Southeast Pet. "This made it an easy decision and a great fit for Southeast Pet. We’re very excited about this new partnership and are looking forward to producing healthy margins in this category for our retailers with a truly innovative product of the highest quality.”

WizSmart has experienced exceptional growth over the last six months with the addition of Frontier, Pet Food Experts, Newco and now Southeast Pet, according to company officials. This new venture will help accelerate the company’s rapid growth by making the product available in 45 states, serving tens of millions of pet owning households.

“Of course we are thrilled to team up with an extraordinary partner like Southeast Pet,” said Krister Holm, general manager of Petix. “It’s very exciting to know that with this opportunity, we will be able to offer our brand to hundreds of new retailers across the Southeast, expanding product availability to millions of potential new consumers.”

Petix is an eco-friendly company that transforms more than 120 million unused diapers each year into an exclusive and super absorbent blend for their pads. Each WizSmart pad contains a one-of-a-kind formula that offers an odor-controlled, quick drying and leak proof indoor potty solution, officials said. The absorbency of one pad can last all day, plus the pads feature patented Stay Put adhesive tabs that can be used to secure the pad to the floor and the wall at a 90-degree angle, creating a perfectly placed target for male dogs, officials added.

The pads, which are offered in three varieties, including WizSmart Super, WizSmart Ultra and WizSmart Ultra XL, are great for dogs of all sizes. Additionally, they can be used in households with multiple dogs.

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