Petland Raises Funds for St. Jude Children’s Research Hospital
Petland stores nationwide raised more than $140,000 during the 2018 St. Jude Halloween Pin-Up Promotion benefiting St. Jude Children’s Research Hospital.
“This year, our franchisees more than doubled their contributions,” said Elizabeth Kunzelman, Petland’s director of public affairs. “We have an amazing group of franchisees and general managers with very big hearts, who truly understand the difference even one dollar can make. We are very proud of everyone’s efforts during this campaign.”
Several franchisees and store operators have visited the hospital in Memphis, Tenn., as well as St. Jude Target House, one of three housing facilities for St. Jude patients and families.
Petland first partnered with St. Jude in 2009. The St. Jude Halloween Pin-Up Promotion, now in its 28th year, asks customers to donate $1 or more at the register during the month of October to support the hospital’s mission. In exchange for the donation, customers sign a St. Jude Halloween-themed pin-up, which is displayed in the store. Petland also initiated a corporate campaign for the home office, offering payroll deductions for donations. To date, Petland has raised more than $640,000 for St. Jude.