Petmate, Miranda Lambert Introduce MuttNation Pet Collection
Petmate teamed up with country music superstar Miranda Lambert to launch the MuttNation Fueled by Miranda Lambert brand at Global Pet Expo in March. The collection of bedding, collars, leashes, toys, apparel, feeding and watering products reflect Lambert’ lifestyle, and every purchase helps fund rescue and adoption programs of MuttNation Foundation, the organization Miranda and her mother Beverly Lambert established in 2009.
“The creation of MuttNation is a dream come true,” Lambert said. “It’s an extension of me and my mom’s love for all dogs and our goal of helping every dog find a happy, loving home.
“We are beyond thrilled to have Petmate as a committed and trustworthy partner that shares that same vision,” she added. “There are millions of beautiful dogs looking for homes, and it is our hope that in addition to raising money, we will raise awareness to the joy of adopting a shelter pet.”
One collection highlight is the Rescue Mutts assortment of six plush puppies—each created from a real-life rescue dog with its own story. Each tale is a touching depiction of the dog’s adoption and its new family, and this particular toy is very close to Lambert’s heart, the company reported, as her own dog Delilah was her very first rescue and is featured in the Rescue Mutt collection.
In addition to the Rescue Mutts, the toy collection features handcrafted, mixed material toys with a Boho style designed for engaging fetch, tug and chew play. The bedding collection has a down home feel such as the tooled leather styled lounger with Petmate’s signature Dig & Burrow feature that taps into dogs’ love for nesting, the company said. The collars and leashes blend of country and rock & roll, and the watering and feeding items sport vintage-inspired finishes including mats with tooled leather, red bandana, rustic burlap and chalkboard photo-real prints.