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Petnet Raises $10 Million Series A for Expansion


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Petnet, maker of personalized feeding for pets in Los Angeles, raised a $10 million Series A financing round led by Petco. Petnet plans to use the new funds to expand its product line, develop its pet food delivery service and enhance its infrastructure. In addition, Petnet’s SmartFeeder and SmartBowl now are available at select Petco stores nationwide and online at Petco.com.

“Petnet was born out of love for our pets and the passion to improve their lives,” said Carlos Herrera, Petnet CEO and co-founder. “We are pleased to partner with Petco to leverage their know-how and existing infrastructure to reach more pet owners across the U.S. These new funds will enable us to further develop our personalized pet feeding service to keep pets everywhere happy and healthy.”

SmartFeeder is an automated, smartphone-enabled pet feeder that enables owners to manage feeding times and portions, monitor their pets’ eating habits and view insights about ideal food choices based on their pets’ profile. The SmartBowl guides pet owners to make healthier choices for their pets based on age, weight, activity level and breed, the company stated.

Personalized feeding is critical to improving pets’ health and overall quality of life. With Petnet, it’s easy for owners to feed their pets the ideal portion size and type of food based on their dog’s or cat’s age, weight, activity level, breed and more, so they can live longer, healthier lives.

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