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Petsense Introduces Private Label Pet Food


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Petsense, a rural and small market pet supply retailer and service provider with headquarters in Scottsdale, Ariz., has launched True Source, a private label brand of premium dog and cat food.

True Source includes 10 formulas of dog food in assorted flavors in both grain-free and whole grain varieties along with two formulas of cat food, both in grain-free formulations. Dog formulas are available in eight-pound and 30-pound bags, and cat formulas are available in four- and 16-pound bags. In December 2017, True Source will expand to offer customers canned food options in addition to dry formulas.

“True Source is designed for optimal digestive health by including guaranteed levels of probiotics in every formula,” said Josh Patterson, Petsense vice president of merchandising. “For the very best in pet health, we need to ensure that our four-legged family members are complete and balanced on the inside, as well as the outside. These probiotics, along with glucosamine, chondroitin and omega fatty acids combine to deliver a formula for your pet’s best health, all at a great value.”

Manufactured in state-of-the-art facilities in the U.S., every bag of True Source is formulated from healthy ingredients sourced from only the most trusted suppliers.

True Source grain-free formulations include: Beef and Potato, Chicken and Vegetable, Duck and Potato, Whitefish and Potato, and Large Breed Turkey. Whole grain varieties include: Chicken and Rice, Salmon and Potato, Lamb and Rice, Lamb and Rice Puppy, and Healthy Weight Chicken. Cat formulas are both grain free and include: Indoor Chicken along with Whitefish and Potato.

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