Phillips to Distribute Full Line of By Nature Pet Food
By Nature, a new brand by BrightPet Nutrition Group, will be available through Phillips Pet Food & Supplies beginning Sept. 1. The dog and cat food will be available exclusively through Phillips’ distribution centers in Pennsylvania, Michigan, Indiana, Ohio and Iowa. Phillips will begin pre-booking for By Nature at the start of August.
“Phillips is excited to partner with the BrightPet Nutrition Group on the introduction of By Nature,” said Elizabeth Thibodeau, senior vice president, merchandising and marketing for Phillips Pet Food & Supplies, which has headquarters in Easton, Pa. “By Nature is a premium pet food brand positioned exclusively for the independent pet channel. Phillips understands the competitive challenges that independent retailers face in today’s environment. A high-quality product backed by channel exclusivity differentiates the assortment of our independent retailers and drives traffic to their stores.”
By Nature is exclusive to independent retailers for a minimum period of 12 years. The line will not be available through online, big box or large chain retail outlets, according to company officials.
“Our By Nature assortment was created for pet parents who want a simple and effective approach to supporting their pets’ health with nutrition and flavors that only nature can provide,” said Matthew Golladay, president of the Lisbon, Ohio-based BrightPet Nutrition Group. “Through holistic nutrition, By Nature helps pets get the most out of each meal so they can live the healthiest and fullest life possible. We are pleased to partner with Phillips Pet Food & Supplies to bring this premium brand to the market.”