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Poochie-Pets Reveals New Look and New Purpose



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Simsbury, Conn.-based Poochie-Pets, originator of the housetraining dog doorbell, PoochieBells, has announced that it has undergone a rebranding to reflect the company’s vision and presence in the pet industry. Along with its new look, purpose and philosophy, the company has a new logo, has updated its website, merchandising and informational materials, and is creating new products.

“Since we first launched PoochieBells in 2005, we have been on a mission to establish a greater purpose as a company, beyond the typical day-to-day drive for immediate profits,” said Cheryl Pedersen, owner. “Through Poochie-Pets’ rebranding, we are representing our company as a whole, not just a singular product.”

Under the guidance of Dr. G. Cloitare Rapaille, the company’s chief marketing officer, Poochie-Pets’ logo, focus and direction captures the bond between dog and owner.

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