Preparing for Small Business Saturday
Six tips for a successful Small Business Saturday.
Small Business Saturday
The big national chain stores have their Black Friday – but for independents Small Business Saturday is growing every year as a major shopping day. To really make the most of this marketing opportunity, Entrepreneur magazine has outlined six tips for success on this year’s Small Business Saturday (November 28).
1. Host a Special Event.
What can you do to ensure your customers’ experience is memorable? Consider providing refreshments or hosting a special guest that’s relevant to your business. Make sure you’re adequately staffed for the day (prepare for the rush) so each customer receives personalized attention. Remember: A little investment can go a long way.
2. Capture New Leads.
You got customers in the door, so make sure you get to know them. Take advantage of the Small Business Saturday rush by running a raffle or giveaway to generate excitement -- which is also a great way to capture email addresses or contact information.
3. Update your Online Presence to Get in the Spirit.
People want to support Small Business Saturday, and awareness is at an all-time high but they want to know where they can go to can shop small. Outdated information online isn’t helpful, and if you are hard to find, it can be frustrating to potential customers. Make sure your website - including key information like location and hours - is up-to-date.
4. Reward Check-Ins.
Give customers an incentive to share the news that they stopped by your store on Small Business Saturday. Offer a special promotion or discount to those who show they’ve checked into Yelp, Facebook or Swarm. The most credible advertising comes straight from the people we know and trust, so seeing a friend’s check-in on social media will raise awareness for your store.
5. Celebrate other small businesses.
Show your community support by following, re-tweeting or promoting other local businesses in your area. Chances are, they’ll end up doing the same for you, offering exposure to an entirely new set of followers and potential customers.
In order to truly join the Small Business Saturday movement on social media, you must always include the proper hashtags in your posts. The most popular: #SmallBizSat #ShopSmall and #SmallBusinessSaturday. In addition to tweeting yourself, you can also encourage your customers to tweet for you. Last year for Small Business Saturday 2014, more than 126,000 tweets were sent in support of the initiative, a 10-percent increase from the previous year.