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PupPod Raises Seed Funding


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PupPod has closed its seed investment round led by Dr. Roger Mugford, a pet industry veteran and founder of The Company of Animals, which has U.S. headquarters in Davenport, Fla. The financing, which totaled to $772,000, will be used to fund the next generation of PupPod’s products and platform for canine enrichment and pet owner engagement. Mugford has also joined PupPod as a strategic advisor.

“Dr. Mugford and The Company of Animals are the perfect partners to help PupPod bring our vision to a wider market,” said Erick Eidus, CEO of PupPod in Kirkland, Wash.

PupPod’s platform and smart toys leverage software to create games based on positive reinforcement, said company officials. 

“Behavioral issues are often associated with boredom, but animals are sentient beings who need mental stimulation and many were bred to work,” Mumford said. “The PupPod platform and products solve this issue by letting animals work for their food and exercise their minds. This can lead to a happier, more balanced pet.”

The PupPod Wobbler game leverages lights, sounds and timing to create a smart puzzle toy. Game difficulty can be set using the PupPod mobile app. When a dog touches the PupPod Wobbler at the correct time, they earn food rewards from a Bluetooth feeder and the game gets harder as a dog gets smarter. The PupPod mobile app can provide pet parents with insights on how their dog is learning and calorie consumption. The next version of PupPod will enable new scenarios that treat dogs as participants of a connected home and allow pet parents to play with their dog remotely.

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