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Pura Naturals Introduces Fleece Blankets


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Pura Naturals Pet has unveiled a line of Luster Loft Fleece Blankets that can be embroidered. The line accompanies the Ardsley, N.Y-based company’s line of organic pet wellness and grooming products.

The ultra-soft blanket with medium pile is ideal for dogs that shed, said company officials.

Luster Loft's unique blend of fiber and knit construction creates a blanket fabric that won't pill and easily removes dog hair with the brush of a hand. Pet owners can simply brush the blanket in the same direction as the nap of the fabric and watch the pet hair quickly disappear from the blanket, officials added. 

For an additional fee, the plush blankets can be personalized by adding embroidered paw prints, a pet's name or both.

"These soft-touch blankets are perfect for fourth quarter holiday gift-giving or for the family who is welcoming a new puppy or adopting a four-legged family member,” said Beth Sommers, president and chief merchandising officer. “We're proud to align with a U.S. factory of committed artists and craftsmen that's been established since the early ‘60s. You can feel the difference in the quality and your pets will love the comfy softness."

The blankets also feature a machine wash and dryable Smart Tech fabric that can warm in the winter and cool in the summer, according to the company. 

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