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Pura Naturals Pet Appoints Vice President of Sales and Marketing


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Pura Naturals Pet is rapidly expanding its sales and marketing efforts to support the companies new strategic initiatives. To aid in the endeavor, the company hired Julie Creed as vice president of sales and marketing.     

Creed worked independently and was contracted to aid in the initial launch of Pura Naturals Pet last year. She now joins the team full time to spearhead sales and marketing efforts.

“Julie has the experience needed to continue to move forward with our aggressive sales and marketing plan,” said Beth Sommers, president and chief merchandising officer of Pura Naturals Pet. “She will be instrumental in launching new products and formulating strategic partnerships.”

Creed brings over 25 years of experience to the position, including a strong background in consumer products. Her ability to identify, develop and implement category and brand building strategies has assisted the companies she has worked with grow globally; including well renowned companies Hilton Hotels, The North Face and Star Trac Fitness.

“I’m excited to join the company in this new role and work with a team that has the same level of passion—it’s a great fit,” Creed said. “Beth and her vision of exceptional, eco-friendly, products with a focus on making a pet’s health the priority, is why came back to this industry that I love. Having everything made and source here in the U.S. is an important commitment I respect, and we will continue to honor. We will be adding new educational and touch point programs for our retailers and consumers. We’re also actively adding and reviewing new sales reps and distributors to facilitate our growth and best support our retailers. We’ll announce some exciting news in the near future.”

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