Pura Naturals Pet Launches Tree Planting Program
Pura Naturals Pet is celebrating Earth Day with inaugural "Team Green" program that furthers the company's recycling and sustainability endeavors. The program includes a 1-Tree Planted initiative for the company's USDA Certified Organic Tea Tree & Peppermint Shampoo and Conditioner.
The 1-Tree Planted initiative serves as a tool to reverse deforestation and help restore habitats for animals when retailers or consumers purchase Tea Tree & Peppermint Shampoo and Conditioner combo pack.
"Pura Naturals Pet is eco-friendly and looks for unique ways to continually improve our global footprint. Team Green provides the platform to expand our recycling and corporate sustainability efforts," said Julie Creed, vice president of sales and marketing for the Ardsley, N.Y.-based company. "With 1-Tree Planted, it's a multi-faceted approach with specific products that are tethered to planting a tree. We have employees rolling up their sleeves and planting trees and doing restoration in specific markets from the boroughs of New York to the beaches along the California Coast.
"We are also encouraging our retail customers to purchase our Tea Tree & Peppermint Shampoo and Conditioner combo pack that is earmarked with the 1-Tree Planted logo," she added. "Proceeds from the sale of these combo packs will be used to help fund our tree planting initiative. Our goal is to plant hundreds of trees for future generations in conjunction with the U.S. Forest Service and amazing reforestation partners around the world."