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Pure and Natural Pet Adds Chief Administrative Officer Position


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Pure and Natural Pet has added the post of chief administrative officer, a role that will be filled by Rorie Gerschwer. Gerschwer, who has 20 years of experience in establishing start-up operations in the hedge fund industry, will be tasked with overseeing day-to-day operations and streamlining processes while the business grows.

“I previously worked with Rorie, and she brings decades of critical experience which will help us continue to grow,” said Beth Sommers, president and chief merchandising officer of the Ardsley, N.Y.-based company. “She will be a tremendous asset and I am thrilled that she is joining the team.”

Gerschwer said she is excited to join the company.

“I was taken aback by the lack of quality in our food supply, including snacks for my three children and my three four-legged children,” she said. “I quickly mobilized as an adherent of all things organic, including grooming and health and wellness products for my pets. If we start off on the right paw, we avoid health complications down the road. I’m excited for this opportunity to further grow Pure and Natural Pet, a brand I’ve long supported with my own family pets.”

 

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