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Pure and Natural Pet Names Chief Compliance Officer


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Pure and Natural Pet has named Wendy Edelstein-Gonzaga as its chief compliance officer. In this newly created position, Edelstein-Gonzaga will oversee the company’s ethics and compliance infrastructure, and will report to Beth Sommers, president and chief merchandising officer.

“I am pleased to be part of the intelligent, innovative, proactive business-minded team, and help them achieve all of their goals to move the business to the next level,” Edelstein-Gonzaga said. “I’m eager to further grow the strategic footprint of the company, while expanding corporate relationships. I’ll be implementing written policies, procedures and standards of conduct. In addition, I will be responsible for preparing and filing required documentation to accomplish the business needs of Pure and Natural Pet. I look forward to developing effective lines of communication, while maintaining necessary regulatory knowledge in the industry as a whole.”

Edelstein-Gonzaga comes to Pure and Natural Pet from Condé Nast, a global mass media company that produces print, digital, video and social brands. While at Condé Nast—and three years at PubWorx, a joint venture owned by Condé and Hearst—Wendy Edelstein-Gonzaga was the compliance director, originally for all of Condé Nast titles, expanding responsibility to all Hearst titles as well as third party titles, according to officials. She worked closely with all of the circulation audit bureaus and filed circulation statements to aid advertisers and worked closely with the legal teams to confirm that the language on all promotions were compliant-following both Federal Trade Commission (FTC) as well as advertising rules and regulations, officials further noted.

“Wendy brings a wealth of information and systems having decades of experience at a blue-chip brand,” said Beth Sommers, president and chief merchandising officer of Pure and Natural Pet, which is based in Norwalk, Conn. “She will be a tremendous asset in our growth and monitoring all of our complex certifications and evolving our business to best serve our customers.”

 

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