PureBites Donates Treats to Support Pets During COVID-19 Pandemic
PureBites recently donated more than $500,000 worth of its dog and cat treats, as well as food and toppers, to the Toronto Humane Society and the American Society for the Prevention of Cruelty to Animals (ASPCA) to support pets amid the COVID-19 pandemic.
“We are currently living through an unprecedented time in our lives,” said Marc Cathcart president of Pure Treats Inc., the makers of PureBites in Montreal, Quebec, Canada. “People are going through financial hardship and social distancing, but one bond that holds true during good and bad times is the one between a pet and their family.”
Animal welfare organizations across the country are reporting a surge in demand for rescue dogs and cats as Canadians look for four-legged companions to keep them company during self-isolation, officials said in a statement. PureBites is supporting the Toronto Humane Society, which has continued to find placements via digital applications and provide aid in keeping their tummies full during this challenging time, officials added.
“The impact that this donation has is massive,” said Hannah Sotropa, public relations specialist at the Toronto Humane Society, noting that as a nonprofit it relies solely on donations and public support. “Because we have no government contract, when we are lucky enough to receive donations like this, we are so abundantly grateful. All of our animals receive enrichment 365 days a year, which includes positive reinforcement training with our robust training department; this involves a lot of praise and a lot of treats.”
Cathcart said that they’ve heard many great stories about people adopting pets during the pandemic.
“Giving away PureBites treats or food to new pet parents will only help foster the human animal bond,” Cathcart said. “We are hoping that this donation will bring some joy to people and their pets because we all need a little cheer right now.”