Purina Acquires U.K. Pet Food Brand
Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, a producer of premium wet and dry natural foods for dogs and cats in the U.K., the company announced this week.
Established 12 years ago in founder Henrietta Morrison’s kitchen in London, Lily’s Kitchen offers natural recipes for dogs and cats across 6,000 stores in 30 countries, according to a press release distributed by Purina.
With the backing of L Catterton, Lily’s Kitchen has recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany. According to Purina, Lily’s Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.
“We very much respect the powerful brand, strong ethical values and impressive sales growth their experienced management team has achieved,” said Bernard Meunier, CEO of Nestlé Purina PetCare EMENA. “Natural foods represents an exciting and rapidly expanding part of the pet care market, and this move reflects our desire to act on consumer trends and invest in high-growth categories. Lily’s Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina’s own world-leading pet care expertise, insight and global resources.”
David Milner, CEO of Lily’s Kitchen said: “Nestlé Purina acknowledges the importance of Lily’s Kitchen’s values, which was fundamental to moving forward together. And while Lily’s Kitchen will continue to operate as a clear challenger brand, it’s a universal truth that both companies love pets and see them as part of the family. Nestlé Purina will help us build further brand awareness of our company and accelerate the continued expansion of our global footprint. Ultimately, working with Nestlé Purina will allow us to get our brilliant food to as many pets as possible around the world.”