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Purina Calls for Pet Care Innovation Prize Entries


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(Left to right) Dustin McAdams of Pupjoy, Jamie Migdal of FetchFind and Holly Ganz of Animal Biome—past winners of the Pet Care Innovation Prize (PCIP)—join Adam Hobler of Nestlé Purina PetCare Co. at Purina's SuperZoo booth.

Nestlé Purina PetCare has opened the application window for its Pet Care Innovation Prize. The Pet Care Innovation Prize is a collaborative effort led by Purina's 9 Square Ventures division in partnership with investing leaders, Active Capital, to support and connect with early stage pet care startups that are currently in market with an innovative business in food, nutrition, technology, play, a business-to-consumer product/service, and/or a business-to-business channel solution (i.e. veterinary or another pet centric channel). 

The Pet Care Innovation Prize application window will close on Sept. 28. Up to five finalists will receive $10,000 in cash and participate in an accelerator boot camp in Purina's hometown of St. Louis this winter. The finalist experience concludes with a trip to pitch and exhibit at the world's largest pet care industry trade show, Global Pet Expo, in 2019 where a grand prize winner will be named and will receive up to an additional $10,000 in cash and the potential opportunity to partner with Purina on a project. 

"We feel a responsibility at Purina to share some of our vast resources and expertise with entrepreneurs who share our passion for pets and commitment to innovation," said Blair Morgan, co-lead of Purina's 9 Square Ventures Division and vice president of innovation at Purina. "If the past two years have shown us anything, it's that the pet care startup community is full of creative, passionate people with incredible ideas to help improve the lives of pets and their owners. We look forward to hitting the road this summer to learn about more startups that are hoping to make an impact on the industry and how we could support their efforts."

Kicking off at SuperZoo, which is being held in Las Vegas June 26-28, the Pet Care Innovation Prize team will be hosting events across the country this summer to engage entrepreneurs in the pet care space who are looking for support from an international leader in pet care. Each event will include access to real time feedback from past Pet Care Innovation Prize finalists and winners, Purina executives and pet industry investors.

The full schedule includes:

  • Aug. 1: New York Pet Care Innovation Prize meetup at WeWork SoHo from 6-8 p.m.
  • Aug. 15: Chicago Pet Care Innovation Prize meetup at Centro from 6-8 p.m.
  • Aug. 29: San Francisco Pet Care Innovation Prize meet up at IndieBio from 6-8 p.m.
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