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Purina Launches Initiative to Celebrate National Dog Show and Raise Funds for Hurricane Victims


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Andy Cohen and his dog Wacha are partnering with Purina to kick off its #DogThanking movement.

Millions of people and pets were affected by hurricanes which struck Texas, Florida and Puerto Rico earlier this year. To help raise funds to support hurricane victims and their pets, and to help celebrate the National Dog Show presented by Purina and the Thanksgiving holiday, Purina is inviting pet lovers across the country to share what makes their pet the best through its annual #DogThanking initiative.

Pet owners are encouraged to use Facebook, Twitter or Instagram to share what makes their pet the best by using the hashtag #DogThanking and tagging @Purina. For every unique post submitted between Nov. 16-26 that includes #DogThanking and @Purina, Purina will donate $1 (up to $50,000) to GreaterGood.org, an organization which helps provide relief for people and pets in areas affected by hurricanes and natural disaster, including Texas, Florida and Puerto Rico.

Andy Cohen, host of “Watch What Happens Live” on Bravo, and his beagle fox-hound mix, Wacha, are helping to kick off this year's #DogThanking initiative.

GreaterGood.org will utilize the funds raised from the #DogThanking initiative to continue working with its many partners to support the logistics of delivering high-quality food and supplies to pets impacted by recent natural disasters.

"Over the past couple months, in conjunction with amazing partners like Purina that have donated both product and funds, we've been able to do so much to help people and pets affected by these terrible storms," said Liz Baker, executive director of GreaterGood.org. "But, our mission is far from complete—more help is needed. The #DogThanking initiative is a simple way pet lovers can get involved and celebrate their own pets, while helping to make a difference across the country."

So far in 2017, Purina has donated nearly $60,000 to GreaterGood.org to support victims of hurricanes and other natural disasters, and more than 350,000 pounds of pet food to support pets in the affected areas.

The 16th annual National Dog Show Presented by Purina will premiere on Thanksgiving Day on NBC at noon in all time zones. Watched by more than 20 million viewers annually, the show will bring canine competition and entertainment to America's viewers and crown one of America's great dogs as its 2017 champion. More than 2,000 dogs representing more than 175 breeds will vie for Best in Show honors.

NBC will present an encore of this year's National Dog Show Presented by Purina on Saturday, Nov. 25 (8-10 p.m. ET/PT).

TV personality John O'Hurley, best known as J. Peterman on “Seinfeld,” will serve as the show's co-host, along with veteran dog show analyst David Frei. NBC Sports correspondent Mary Carillo will join former U.S. Olympian figure skaters Johnny Weir and Tara Lipinski as National Dog Show correspondents.

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