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Purina Pro Plan Partners With Misty May-Treanor for ‘Incredible Dog Science’ Videos


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What makes Jack Russell terriers so fast? Why can the Belgian malinois jump so high? To answer these questions and celebrate the 19th season of the Purina Pro Plan Incredible Dog Challenge, the brand partnered with Misty May-Treanor, three-time Olympic gold medalist, to create the Purina Pro Plan “Incredible Dog Science” video series, available at incredibledogscience.com.

The three-part series explores the physics, evolutionary advancements and mechanics of the canine body with in-depth analysis provided by Dr. David Raichlen, associate professor of anthropology at the University of Arizona, and Dr. Brian Zanghi, research nutritionist at Nestlé Purina, as May-Treanor competes against Purina Pro Plan Incredible Dog Challenge competitors.

The first episode, Agility, analyzes the differences in velocity and trajectory between May-Treanor and competitor Schemer, a border collie, as they dart through weave poles. Episode two, Speed, demonstrates the significant effects that body mechanics play in enabling and inhibiting mobility as May-Treanor takes on the Jack Russell terrier. Episode three, Power, puts May-Treanor’s volleyball prowess to the test by focusing on activities such as jumping and diving to highlight the sheer strength that propels a dog like the Belgian malinois in its movements versus a human.

“The competitors of the Purina Pro Plan Incredible Dog Challenge are some of the top athletes in the country, so what better way to showcase their incredible athleticism than with the help of a gold medal-winning athlete and dog lover like Misty May-Treanor?” said Christi Maginn, brand director for Purina Pro Plan, a brand of St. Louis-based Nestlé Purina PetCare Co. “The ‘Incredible Dog Science’ series demonstrates how and why dogs are capable of these amazing feats and how Purina Pro Plan delivers optimal nutrition to help dogs perform at their absolute best.”

The Purina Pro Plan Incredible Dog Challenge Western Regional in Huntington Beach, Calif., currently is airing in national syndication, and the National Finals, which take place at Purina Farms in St. Louis in late September, will air nationwide on Feb. 5, 2017, on NBC.

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