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Purina Teams Up with Urban Resource Institute for Pet-Friendly Domestic Violence Shelter


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URI architects and Purina animal behaviorists are collaborating to ensure that every design aspect of PALS Place is welcoming and safe for families and pets as they adjust to new surroundings.

Urban Resource Institute (URI), a leading provider of domestic violence shelters and services in New York, and St. Louis-based Purina, will develop and construct PALS Place, a seven-story emergency domestic violence shelter in Brooklyn, N.Y. PALS Place will be the first-ever domestic violence shelter of its size in the country specifically designed and outfitted for survivor-pet co-living, providing 30 apartments where up to 100 survivors, whether individuals or families, can heal together in safety with their pets, according to company officials. The shelter will open in the fall of 2018.

According to research cited by the National Coalition Against Domestic Violence, more than 70 percent of domestic violence victims report that their pets were either threatened, harmed or killed by their abuser. However, only about 3 percent of domestic violence shelters in the United States permit pets, forcing individuals and families to make the nearly impossible choice of abandoning their pets to enter shelter, or remaining in an unsafe environment and risking further abuse. In fact, 48 percent of domestic violence victims stay in abusive situations because they don’t want to leave their pets behind.

“Domestic violence impacts every member of a household—and that includes pets. PALS Place is about providing survivors of abuse and their pets a safe place to live and heal together, and eliminating the impossible choice of escaping abuse or protecting your pet. But it’s also about tapping into the power of the human-pet bond to create an environment that’s even more conducive to healing and recovery,” said Nathaniel M. Fields, president and CEO of Urban Resource Institute and Center Against Domestic Violence. “We are thrilled to work alongside our partners at Purina, another organization that believes people and pets are better together and is committed to providing survivors of abuse with co-living options that will keep families safe and whole.”

URI established the PALS (People and Animals Living Safely) program in 2013. The program, which provides dedicated pet-friendly apartments within various URI domestic violence shelters, is the first of its kind in New York and a pioneer in the nation. Celebrating five years of the program and working together with Purina, the development of PALS Place is the next step in offering innovative services for victims of domestic violence by creating an entirely first-of-its-kind shelter in which every single apartment unit and common space is designed and furnished with survivor-pet co-living in mind.

“As pet lovers and pet care experts, we feel a very personal responsibility at Purina to help create a better world for pets and people to share. I can’t imagine leaving my dogs in a dangerous or abusive situation, and domestic violence victims shouldn’t have to make that decision,” said Nina Leigh Krueger, president of Purina. “By working with URI on this amazing project and many others, we hope to set a new standard of care for domestic violence survivors that is centered around keeping pets and people together when they need each other most.”

URI architects and Purina pet behaviorists and designers are collaborating throughout the planning process to ensure that every aspect of PALS Place is as welcoming, safe, and healthy as possible for families and their pets adjusting to life in the shelter. This includes everything from choosing paint colors that are pleasing to pets’ eyes to selecting pet-friendly flooring, wall coatings, furniture, lighting and window screens.

To further accommodate pets’ needs, Purina will provide each resident with a welcome kit containing Purina pet food, treats, toys, and critical supplies like crates, beds, water bowls, collars, leashes, grooming tools, Tidy Cats cat litter, and litter boxes. Dogs and cats with digestive health challenges resulting from stress will, upon a veterinarian’s prescription, receive FortiFlora, a probiotic supplement made by Purina that will help rebalance their digestive systems and promote a strong immune system in their new environment. Residents will also receive free, coordinated medical services for their pets courtesy of Purina, such as wellness exams and vaccinations. To encourage the exercise, play, and bonding time that is vital to pets’ health during times of transition and stress, an outdoor “Purina Pet Haven” play area will be built on-site featuring artificial turf and play equipment.

In addition to the Purina Pet Haven, PALS Place will have several communal areas for residents to assemble and engage in recreational and therapeutic activities, including an outdoor rooftop and an indoor recreation space with computer access. A community room with a kitchen will also provide opportunities for residents to socialize, hold celebrations and participate in educational workshops. An indoor pet grooming area, laundry room and secure outdoor play area for children will be provided as additional amenities for individuals and families.

PALS Place will employ over 30 administrative, clinical and operations staff trained in creating a healing environment that helps adults, children, and pets recover from trauma and abuse and prepare for independent living. Staff will also provide housing assistance to help clients search for safe, permanent homes that accommodate pets as they transition out of shelter.
URI and Purina announced the development and construction of PALS Place during a jointly-hosted panel discussion. The panel included national experts in the domestic violence and animal welfare spaces discussing the often misunderstood role pets play in abusive situations and how to create an ecosystem of services that protect both families and pets experiencing abuse modeled after URI’s PALS program.

With the addition of PALS Place, URI’s PALS program will span six facilities in New York, providing more than 100 pet-welcoming units for domestic violence survivors and their pets. To date, URI has welcomed more than 100 pets into its residences, including dogs, cats, turtles, birds, guinea pigs, lizards and fish.

URI and Purina are currently collaborating to create a resource-based tool kit for other domestic violence shelter providers looking to make their own facilities pet-inclusive. The two organizations are also working together on an ongoing basis to advocate for the PAWS Act (Pets and Women Safety) on Capitol Hill, a bill that aims to help programs provide shelter and housing assistance to domestic violence victims’ pets and urges states to allow pets to be included under protection orders.

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