Purina's Charitable Contributions in 2018 Help Pets and People in Need
Nestlé Purina PetCare Co. continued its commitment to supporting individuals, communities and the planet in 2018 through providing more than $31 million in funding, Purina pet food and Tidy Cats litter to nonprofit organizations across the country.
"At Purina, we're guided by a core belief that people and pets are better together," said Joseph Sivewright, CEO of Purina in St. Louis. "That's why we've stepped up our commitment to organizations and programs that help keep people and pets together, as well as those that bring people and pets together through pet adoption and programing that promotes the benefits of pet ownership."
In 2018 the company provided more than 12 million pounds of pet food and cat litter to pet shelters across the country. These donations provide nutrition to more than 187,000 pets through Purina's Shelter Champion partners. The company also supports the Petfinder Foundation through a number of annual campaigns that generate grants for Petfinder shelters and subsidize more than $100,000 in pet adoption fees.
Last July 4th Purina Dog Chow launched the Service Dog Salute campaign to bring together rescue dogs with veterans experiencing post-traumatic stress disorder (PTSD), and guide veterans through a 10-month program to train dogs to become their own psychiatric service dog. The brand donated $500,000 to the service dog training program at Tony La Russa's Animal Rescue Foundation (ARF) to help fund an expansion that will reach veterans in need.
In 2018, the company partnered with GreaterGood.org to send more than $60,000 to aid victims of natural disasters, and also worked with Rescue Bank, a national pet food bank and program of GreaterGood.org, to distribute more than 60,000 pounds of pet food and litter to pet shelters and owners in need. Efforts included sending relief to communities affected by Hurricanes Michael and Florence, as well as the California wildfires.
"As a pet care leader, we know it's our responsibility to improve the lives of pets and the people who love them," said Bill Etling, director of Purina public relations and community affairs. "We support our community partners in many ways—including through providing funding and pet food and contributing our expertise in pet care. We're fortunate to work with some of the country's leading nonprofit organizations that are making a measurable, positive impact in support of individuals, communities and our planet."
The bond between pets and their owners is unbreakable, but the lack of pet-friendly domestic violence shelters leaves many victims with a heartbreaking decision–stay in an abusive relationship with their beloved pet, or leave their pet behind. Today, only roughly 10 percent of domestic violence shelters in the United States allow pets, and nearly half of victims (48 percent) will stay with their abuser in fear of what will happen to their pet if they leave, according to the company. In 2018, Purina joined forces with RedRover to raise awareness of the issue and develop a program to help bridge this gap. The Purina + RedRover Purple Leash Project will provide grant-based funding to help domestic violence shelters become pet-friendly so domestic abuse victims can escape with their pets and begin to heal together as survivors.
Nestlé's education and career acceleration initiative Project Opportunity, which helps people gain work experience and strengthen their development skills. Through supporting programs like the Mutt-i-grees Curriculum, Purina is helping develop calm, confident and caring kids to foster a more humane future for all. The social emotional learning curriculum was developed by Purina's partners at North Shore Animal League America (NSALA), in conjunction with Yale School of the 21st Century, and often includes bringing shelter pets into the classroom to help engage students.
For more than 50 years Purina has been supporting the United Way in its mission to improve lives by advancing the common good in communities across the world. Purina's annual pledge drive supports local United Way chapters in St. Louis and its manufacturing plant markets. For the past 10 years, Purina and its associates have generated more than $1 million annually for the United Way of Greater St. Louis, 100 percent of which is passed on to local nonprofits serving the community